With Blockchain Art, Will Talent Finally Rule?

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From big names to big talent – that’s how the blockchain is trying to change things up in the art industry. Blockchain technology introduced the concept of decentralized art to an industry that’s long been ruled by the elite and their middlemen.

From big names to big talent – that’s how the blockchain is trying to change things up in the art industry. Blockchain technology introduced the concept of decentralized art to an industry that’s long been ruled by the elite and their middlemen.

Privilege Over Talent

A major problem has crippled the art world for quite some time: it’s a closed system run by elite galleries and dealers who choose artists based on their own set of criteria. The problem with it is that only the privileged ones get the chance to be represented.

At a certain point, young and relatively unknown artists had no market to sell their works. As a result, many of them ended up abandoning their passion merely because they couldn’t make it in the industry. Those who didn’t finish prestigious art schools or had limited resources were automatically excluded from the big game, unable to compete with those born into money and privilege.

But being a privileged artist doesn’t mean you’re the best. The truth is there are many pure talents out there who never get a chance to shine. That’s why blockchain is aiming to break this vicious circle of privileged artists and galleries representing them.

The most important thing about being an artist is talent, but that doesn’t matter if you don’t have a way to show it off. In this industry, your art either gets judged by a curator, dealer or gallerist who has a specific taste and vision; or is judged by the market, which isn’t always right either.

What is Blockchain Art?

With a decentralized art market, artists don’t have to rely on go-betweens or galleries for exposure. This gives them the chance to reach out directly to fans who would love their work without additional costs. In addition, smart contracts ensure that all transactions are secure and transparent while also being protected from censorship through decentralization.

Cultural Evolution

A decentralized art market is a significant step towards real cultural change that will benefit everyone involved in the art industry. Blockchain technology allowed the idea of decentralized art to surface, and people have already caught on to it. There are dozens of blockchain-based projects revolving around this concept, changing everything from how artists work together to how collectors discover new pieces.

Decentralization changed everything about how art is created, marketed, and sold. It revolutionized the way artists earn from their works. Since there’s no favouritism or preference towards any big-name artist, anyone can create a profile to market their art without the fear of being an “unknown” artist.

A few artists who took advantage of the NFT craze made more in one tokenized artwork than they could’ve in their entire lifetime. It’s because the barriers to entry are gone, and everyone can sell or buy artworks through blockchain-based online marketplaces like Nifty Gateway, SuperRare, and OpenSea.

Even emerging artists have been successful with this approach, as proven by artists like Beeple, who is arguably the most recognizable name in the world of crypto art. His “Everydays: The First 5000 Days” is the most expensive crypto art sold in the blockchain, fetching almost $70 million. This guy was never a familiar name in the elite art world until the blockchain and NFTs became a thing.

Mad Dog Jones is another talented digital artist who never got mainstream attention until the breakout of crypto art. The Toronto-based artist chose Instagram as his avenue for showcasing art, like thousands of other artists who have no choice but to use social media because of the lack of backing. He recently announced a collaboration with Nifty Gateway for a series of NFT-based creations called “Crash + Burn.”

Redefining Contemporary Art

But it’s not just artists, as platforms and organizations are emerging from the opportunities afforded by the emergence of blockchain art. For example, New Art Academy presents itself as a blockchain start-up and art school meant to create an online platform where artists can share their work and earn NFTs and regular cryptos like Bitcoin and Ethereum.

These trends redefine the boundaries of contemporary art, and it’s all because of how the blockchain works. No longer is a digital artist a less respected artist who can’t make it in the real art world. Blockchain-based artists have already brought more attention to the realm of virtual arts, and, as they say, any publicity is good publicity.

Even existing galleries are beginning to embrace blockchain technology, which is a big step forward in a sector where the most prominent galleries often have some of the most outdated practices. This new technology allows smaller galleries to get on board while preventing the market from being dominated by one or two powerhouses.

The best part about blockchain is that it doesn’t discriminate- emerging artists can get the attention they deserve without having to spend a fortune on marketing and promotion. With the help of smart contracts, developers were able to create an ecosystem where everyone’s voice can be heard in cryptocurrency markets, with no need for judging work by its creator.

Conclusion

While cryptocurrency and blockchain are still relatively new technology, it is already shaping the cultural landscape of art as we know it. So it only makes sense that budding digital artists find this new platform as an opportunity to explore their passion without any limitations that come with more traditional methods.

Most importantly, this revolution no longer alienates talented yet underprivileged artists. Instead, everyone will have an equal opportunity to prove themselves, without bias and preference on the artist’s social stature. After all, in a world where anyone can be an artist, it’s only fair that everyone gets their time to shine.

References:

https://hbr.org/2017/03/blockchain-could-help-artists-profit-more-from-their-creative-works

https://qz.com/1988524/can-more-artists-get-rich-in-the-nft-crypto-art-market/

https://www.widewalls.ch/magazine/crypto-artists/fewocious

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